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How to use LinkedIn Sales Navigator to find prospect leads for your business

02 Feb , 2022

Linkedin Sales navigator is one of the most powerful and trending social connection and lead generation tool but most of the marketim team are unable to get advantage of it. With right use, A small investment on the tool cam result in high ROI. It simplifies the process of sales prospecting with finding, messaging & referrals. So Leaders of company can choose the Sales navogator platfrom to arm their team with best sales activity plan to generate and convert leads with good success rate.

Introduction- What is Linkedin Sales navigator?

It is one of the premium services offered by linkedin for B2B platforms. It provides marketers to prospect the opportunities through advances search filters and Personal In-mail feature. So if you are into Social Media platforms to gain a potential lead for your business, must get a sales navigator account for your team. At present, Linkedin offers ot as 1 month free trial in which your team can explore its features and see the benefits.

Pricing structure of different plans

There are three plans offered by linkedin Sales Navigator Subscription.

  1. Professional- This plan allows professionals to do an advanced search for leads and companies, create alerts on their saved leads and accounts as well as create custom lists. Here people get access to LinkedIn subscriptions of Job Seeker and LinkedIn Learning.

  • $79.99 per user per month (Annual charge-$64.99)

  • Save upto 1500 leads and keep track of every update

  • Get 20 Inmail messages per month

  1. Team- This plan comes with professional features of content sharing and engagement tracking. It can be linked with CRM to get the reults at one place.

  • $134.99 per user per month (Annual Charge-$103.33)

  1. Enterprise- For Enterprise account, contact linkedin for volume discounts and license fee.

Features of Linkedin Sales Navigator

With searching feature of sellers prospect and keep track of updates of clients or saved leads. Here are the most relevant festures:

Advance level lead and company Search

An advanced search experience that provide relevant lead prospects using various filters.

Filter Your Search

Profile Visibility

With Sales navigator feature, you get premium features of linkedin as who has viewed your profile in last 90 days.

InMail Messages

You can send Inmail messgaes to 20 prospects with professional plan. After filtered feature, build your relationship with customizable templetes for:

  • Send Welcome Message and request for direct connection

  • Pitch your proposal or offer to 20 valuable clients.

  • Engagement on Lead’s activity         

Filter your seach with exact keywords, geography locations, Relationships, Industry or create custom list.

The limited number of InMails for Sales Navigator account, Sales Navigator Team, and Enterprise account is 20, 30, and 50 respectively. 


At this filter, you can search as per your absolute filter. As Active/ Inactive member, Working/not working at present,

Past Lead and account activity         

You can hide your searches from current leads or followers.


The geography search boosts the power of searching with various filters as Country, states, Postal Code that can give an exclusive result.

The Navigator gives feature of BOOLEAN search that allows to seacrh as specific criteria of what they exactly want and what not.

The most useful filter can be Industry, if you want to connect with particular industry experts.

After Industry, choose from Company Size as per your nature and business proposal, you want to target.

If your business proposal is big and B2B nature, you can directly contact high authorities or contact middle level employment to send your message or idea through the Organization.

The above search is connected with function and role of prospects in their past or current Organization.

Industry specific Search

Concluding Thoughts

If your business is already enjoying features of LinkedIn, you must try LinkedIn Sales navigator features. It just needs to train your salesperson to use it effectively. Teach him various filters. How to write the correct message and follow a process. With use of it’s profitable features, there is no more need of Cold Email to wrong decision maker. It can unlock the secret of closing delas with right lead. 



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